Bench Media Group releases auditing and consulting service for assessing digital marketing effectiveness
Bench Media Group has released a consulting and auditing service – ‘Bench Blueprint’ – designed to uncover “the effectiveness and efficiency of how advertisers are managing their digital marketing”.
The announcement:
Bench Media Group has launched a new auditing and consulting service called “Bench Blueprint” which provides for a complete review of the effectiveness and efficiency of how advertisers are managing their digital marketing. Blueprint encompasses a comprehensive analysis from the technology, data and reporting platforms clients have in place to an evaluation of the return they are receiving from their marketing investment.
“We’ve launched this bespoke new service as we’ve been approached by several advertisers asking us to independently evaluate their current campaigns. Many advertisers are seeking a second opinion on whether they have the optimum strategy and campaign in market and as its potentially such a complex supply chain they feel more assured utilising the services of a specialist for an objective expert opinion on how things are working and whether there is scope for greater efficiencies,” said Shai Luft, COO and co-founder of Bench.
“Bench Blueprint is a three-step analysis that looks at the technology, channels and data used to reach the brand’s defined target market. Through reporting and attribution analysis, it lines costs versus returns and suggests alternative approaches that may deliver significant incremental returns at a lower cost.
“In building Blueprint, we have drawn on the breadth of expertise and experience that lays within the company in terms of data analytics and privacy management, technical integrations, attribution modelling, analytics reporting, adtech and martech technology and media trading capabilities. We have always adopted a technology agnostic approach and have established countless data and media partnerships to run the most efficient campaigns, so we are well-versed in that space, including high-complexity setups requiring technology beyond Meta and Google for example,” added Luft.
“The auditing and consulting service has developed organically over the last couple of years as clients have approached us to ensure their campaigns are delivering to maximum effect. As clients generally lack the internal expertise to evaluate campaign performance they have welcomed the opportunity to work with a bespoke service,” continued Luft.
One client that has gone through the process was emerging telco, FlexiRoam, whose executive chairman, Steve Picton said, “Bench was a natural choice as an audit partner given their deep understanding of attribution and digital media. Their team has helped us quickly understand which areas of our marketing and media were performing well and which need attention. As the fastest growing Australian based global telco we need to move fast and ensure our paid media is delivering strong returns and we’re investing in the right channels and media platforms. Bench has been instrumental in helping guide our marketing investment so we can accelerate our global growth.”
““In building Blueprint, we have drawn on the breadth of expertise and experience that lays within the company in terms of data analytics and privacy management, technical integrations, attribution modelling, analytics reporting, adtech and martech technology and media trading capabilities. We have always adopted a technology agnostic approach and have established countless data and media partnerships to run the most efficient campaigns, so we are well-versed in that space, including high-complexity setups requiring technology beyond Meta and Google for example.” adds Luft
In addition, clients are now wrestling with how to adapt to the major changes taking place in the digital ecosystem in terms of such things as privacy legislation and the deprecation of the third-party cookie so want to ensure they are prepared for these changes and their campaigns are being future proofed.
“Navigating such intricate matters requires specialist knowledge, and 2024 presents a unique confluence of challenges for advertisers. We believe there is a significant gap in the market and having undertaken audits across the Finance, Telco, Health and Retail categories we see Blue Print being sought after by growing raft of businesses,” concludes Luft.
Source: Nick Cleaver
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