Beyond Bank appoints Orchard to digital account
Following a competitive bid process, Beyond Bank has appointed Sydney-based digital agency Orchard to drive its digital transformation, aiming to enhance the banking experience across the brand’s platforms.
The collaboration aims to create a state-of-the-art digital environment for the customer-owned banks.
The agency will be responsible for the redevelopment and redesign of Beyond Bank’s website, streamlining the banking process for the brand’s 300,000 customers.
“Beyond Bank is driven by a mission to create a banking environment like no other, placing paramount importance on delivering personalised, community-focused experiences,” said Orchard’s CEO, Wai Kwok.
“This mission is incredibly aligned to our belief in connected experiences, and to be able to partner with individuals who not only aspire to elevate the banking experience but also share our commitment to values in every aspect of their work is incredibly exciting for us.
“This partnership reflects Orchard’s ongoing commitment to enhancing the digital landscapes of organisations, ensuring their values align with the communities they serve.”
Beyond Bank’s senior manager, digital, Tonina Iannicelli said the alignment of values was a key part in the decision to partner with Orchard.
“We deeply appreciate Orchard’s dedication to understanding not only our customers but also the essence of Beyond Bank itself,” she said.
“Their commitment to our community-focused banking approach resonated with us, making them the perfect choice for this transformative journey.”
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