Binge ads a ‘success’ so far says Foxtel Media’s Frain; lessons learned from rival launch

Calum Jaspan

April 20, 2023 10:53

Three weeks into Foxtel introducing ads into its ‘Basic’ tier on Binge, Foxtel Media CEO, Mark Frain’s assessment is that it has “gone very well”.

That’s the opening headline, he said on this week’s Mumbrellacast, with 75-80% of Binge’s lower base subscribers now receiving advertising through its new product.

Frain

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Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.

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6 COMMENTS

Nick Mac 27 Apr 23

I hate this so much. I’m paying for this. Why am I getting intrusive Ads, Thanks for the push to use another service.

3 Likes

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Unverified 20 Apr 23

As someone who is on this plan, whatever system they are using for placing ads is not working.
Ads are coming through mid scene and mid sentence!

3 Likes

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Mike 3 May 23

Nice gloat. I’ve unsubscribed to Binge, and hope more people do.

2 Likes

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Damian Francis 4 May 23

Hi Mike,

Nothing wrong with your opinion, but in the spirit of debate and context, it would be interesting to know why you have unsubscribed and hope more people do.

Thanks,

Damian – Mumbrella.

Emma 17 May 23

What rubbish. The ad format is terrible. I immediately cancelled my subscription. Even the most cursory glance at App Store reviews tells you this rollout has been a disaster.

1 Like

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Roman 20 Apr 23

The StarGo app?

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