Binge ads a ‘success’ so far says Foxtel Media’s Frain; lessons learned from rival launch

Three weeks into Foxtel introducing ads into its ‘Basic’ tier on Binge, Foxtel Media CEO, Mark Frain’s assessment is that it has “gone very well”.

That’s the opening headline, he said on this week’s Mumbrellacast, with 75-80% of Binge’s lower base subscribers now receiving advertising through its new product.

Frain

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