Binge ads a ‘success’ so far says Foxtel Media’s Frain; lessons learned from rival launch
Three weeks into Foxtel introducing ads into its ‘Basic’ tier on Binge, Foxtel Media CEO, Mark Frain’s assessment is that it has “gone very well”.
That’s the opening headline, he said on this week’s Mumbrellacast, with 75-80% of Binge’s lower base subscribers now receiving advertising through its new product.

Frain
I hate this so much. I’m paying for this. Why am I getting intrusive Ads, Thanks for the push to use another service.
As someone who is on this plan, whatever system they are using for placing ads is not working.
Ads are coming through mid scene and mid sentence!
Nice gloat. I’ve unsubscribed to Binge, and hope more people do.
Hi Mike,
Nothing wrong with your opinion, but in the spirit of debate and context, it would be interesting to know why you have unsubscribed and hope more people do.
Thanks,
Damian – Mumbrella.
What rubbish. The ad format is terrible. I immediately cancelled my subscription. Even the most cursory glance at App Store reviews tells you this rollout has been a disaster.
The StarGo app?