Binge and The Iconic launch range of ‘inactivewear’ backed by campaign from Thinkerbell
Foxtel’s new entertainment streaming service Binge has partnered with online fashion retailer The Iconic to release a line of ‘inactivewear’.
19 Binge-branded pieces have been created, with prices ranging from $99.99 for a hoodie to $69.99 for shorts and $29.99 for a pair of socks.
Binge chief marketing officer, Louise Crompton, said the range would keep Australians comfortable while they binge their favourite content.
Wow – this is different! It’s very cool. Very cool…..
Clever marketing – everyone wins. Great opportunity for The Iconic – everyone will want to do colabs with them now!
Tinkerbell again. This is becoming absurd.
Cute campaign, but why is “inactivewear” in quotations? There are numerous companies selling inactivewear out there already, including charities. Did anyone check to see if this idea is in fact original, or was it stolen by advertising as we tend to do? It’s cool if it was stolen, but let’s not act like it is an original idea.
Pity the app is so badly designed that it is riddled with error messages. Did they rush this service out? Check out the reviews. Customers not happy and they are doing the whole “turn it on and off” as their troubleshooting advice!
Pretty cool idea, but charging $100 for a promo hoodie is a stretch
I’m curious to know if these items have been made with consideration for environmental and social impact.
Are they made from sustainable or recycled fabric – even partly? What country were they designed and produced? Was the supply chain fully transparent to ensure absolutely no human exploitation was involved?
Considering Thinkerbell has just launched its consultancy for social good (which is a brilliant thing, well done), this kind of non-traditional campaign would be a great opportunity to show how that manifests in the work, and not just words. Especially when you can purchase ethically made leisurewear cheaper than the price point for this range.
I like this idea! The ad seems pretty cheap though?