‘Bringing social sport and beer closer together’: Hahn launches new work via Thinkerbell

Lion’s Hahn beer has launched a new campaign, continuing its association with social sport, via Thinkerbell.

As a continuation of its ‘How Good’ brand platform, the new work explores the idea that there’s no such thing as losing when you’re with good company and there’s beer involved.

“Hahn is great tasting and low in carbs so bringing that ‘can’t lose’ attitude into our film narrative made a lot of sense,” said Sammy Russo, Hahn marketing manager at Lion.

“Hahn brings social sport and beer closer together and highlights that regardless of the outcome on the green, when there’s a Hahn at the end of it, everyone’s a winner!”

Thinkerbell’s Paul Swann, chief creative tinker, said: “The end of a round of golf is the perfect opportunity to enjoy some banter over a beer.

“The spot nods to the new generation of golfers, brought to life through a vibrant visual treatment.”

In 2022, Lion refreshed the Hahn brand, aiming to connecting with Aussie drinkers who are increasingly finding more “mindful” beverage choices, with its current range offering mid-strength, gluten-free, low-carb and low-calorie options. It included a major packaging refresh.

The campaign is live across TV, cinema, online video, OOH and social.


Client: Lion

Creative, earned: Thinkerbell

Media agency: UM

Production company: Revolver

Director: Leilani Croucher

Post production: The Editors, Otis Studios


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