Burnt-out dad fantasises about holidaying in Jetstar ad

With borders set to remain open, Jetstar has released a campaign titled ‘Rather be on holiday?’ via Wunderman Thompson.

The campaign is the second iteration of the ‘Rather be on holiday?’ campaign.

The ‘Supermarket’ scenario sees a dad at a supermarket being pestered by his children, as he fantasises about taking the family to an amusement park via Jetstar.

Wunderman Thompson associate creative directors Jack Elliott and Lochie Newham said: “Holiday fantasies have always consumed our daydreams, but in the era of COVID-19, yearning for travel has become even stronger. So, as borders re-open and the country’s vaccination rate soars, we are excited to launch this next iteration of the Jetstar “Rather be on holiday?” campaign.”

Jetstar chief customer officer Alan McIntyre said: “As the festive season approaches, we’re excited that Australians can start planning more holidays, so the launch of this new iteration of our creative comes at a great time. We wanted to bring relatable, everyday situations to life in a humorous way, and encourage people not to wait to book their next trip.”

The campaign will be used ongoing through the line, in Jetstar sales campaigns on TV, OOH, Social, digital and print.


Client: Jetstar
Regional Manager, Marketing & PR AU and NZ: Jodie Rochetich
Marketing Manager AU and NZ: Tanya Lee
Senior Marketing Advisor: Chris Clohessy
Creative Agency: Wunderman Thompson
Chief Creative Officer: João Braga
Managing Director: Nick Muncaster
Associate Creative Director: Jack Elliott
Associate Creative Director: Lochie Newham
Creative: Simon Fleming
Creative: Chris Buchanan
Production: Carol Sinclair
Engagement Lead: Lizzie Barclay
Enagement Manager: Sophia Berry-Smith
Production: Sherpa, Matt McCaughey (director), Natalie Taylor (executive
Post Production: Manimal Post
Sound House: Front of House
Prue Sedgeway: Group Business Director
Pip O’Brien: Business Director


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