BWS sends King Arthur out on quest for drinks in latest campaign

June 10, 2021 3:38

Woolworths’ BWS has launched its latest campaign via M&C Saatchi.

The campaign launched last night during game one of State of Origin, as part of the alcohol retailer’s B.C. (Before Convenience) brand platform.

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Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

Topics

Anna Webster BWS Campaign M&C Saatchi Sharon Edmonston Woolworths

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