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CampAIgn Review: KitKat and Maurice Blackburn experiment with AI

In Campaign Review, Mumbrella invites industry creatives and strategists to offer their views on recent ad campaigns. This week, Mumbrella asked Thinkerbell’s Tom Wenborn and Affinity’s Will Nichols to share their thoughts on some interesting AI-led executions from KitKat and Maurice Blackburn.

April 13, 2023 9:55

Brand: KitKat

Campaign: ‘AI made this ad so we could have a break’ 

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Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

Topics
Affinity ai Campaign Review Howatson+Company KitKat Maurice Blackburn Thinkerbell Tom Wenborn Will Nichols Wunderman Thompson
1 COMMENTS
Question 13 Apr 23

Are they saying the Exhibit A.I. is amazingly creative awards scam, or is this a good use of A.I, or both?

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