Wunderman Thompson uses generative AI in new KitKat campaign

Wunderman Thompson has taken KitKat’s advice to “take a break” in a new campaign for the brand, using generative AI to write scripts, graphics, voiceovers and more.

The company used briefs like “Write a KitKat ad the way Gen Z speaks”, “Write a KitKat ad about gamers” and “Write a KitKat ad about the latest trends” to write scripts, calling the results “half-decent”.

KitKat’s new campaign developed using generative AI