Features

Campaign Review: A split verdict for the latest ‘Stop It At The Start’ campaign Zoe Wilkinson

Mumbrella invites the industry’s leading creatives and strategists to offer their views on the latest ad campaigns. This week: M&C Saatchi’s Nick Jacobs and Archibald Williams’ Matt Gilmour take on the latest iteration of the ‘Stop It At The Start’ campaign, AAMI bringing back the clangers for the AFL and No Ugly singing consumers to sleep.

Campaign Review: A split verdict for the latest ‘Stop It At The Start’ campaign

4 years ago

MOVE 2.0: Will OOH measurement’s biggest upgrade in 11 years be worth the wait?

4 years ago

‘Are we really going to do this?’: How Genea Fertility is tackling fertility taboos head on

4 years ago

Mumbrellacast: An alcohol-soaked adland

4 years ago

Gaming in travel marketing: How Play NZ cut through in lockdown

4 years ago

Campaign Review: Mark Wahlberg vs Shaquille O’Neal as betting apps pick up steam

4 years ago

Analysis: Alcohol in adland and its impact on staff

4 years ago

Hope: the key to visual storytelling that connects

4 years ago

Mumbrellacast: Influencer marketing is a murky business

5 years ago

AFL returns surrounded by fans, sponsors and a heightened appetite for advertising

5 years ago

Xandr’s Erica Blakslee breaks down new Curate programmatic platform

5 years ago

Campaign Review: Westpac, Subaru & FOMO in Melbourne

5 years ago

Lack of regulation, brands ditching the #ad – the flaws in influencer marketing

5 years ago

Paykel’s rebrand to Involved Media makes it a ‘challenger’, says Sarah Keith

5 years ago

Duncan Campbell on an ‘unsettled’ first survey and why radio hosts never really retire

5 years ago

Dave Cameron on Perth’s ‘fairy tale’ start, and 2Day FM’s new breakfast show potential

5 years ago

Nova’s Paul Jackson on escapism for listeners and FM stations rebounding

5 years ago

2GB and 3AW delivering ‘absolutely extraordinary’ numbers, but aiming higher

5 years ago

Mumbrellacast: ‘An exciting year to be covering radio ratings’

5 years ago

NRL returns to Nine & Foxtel with ‘strongest sponsor lineup’ in years

5 years ago

Amazon Prime’s Tyler Bern unpacks the platform’s Aussie sport strategy ahead of new AFL docuseries

5 years ago

What brands like MAC to Myer can teach us about user insights

5 years ago

Content that connects: How to how to maximise your brand’s impact on consumers

5 years ago

Mumbrellacast: The biggest job in Australian media

5 years ago

AWS launches webinar for marketers looking to maximise their machine learning strategy

5 years ago

Mike Sneesby’s elevation in focus: What’s next for Nine, Stan, and Janz

5 years ago

How to avoid ‘fake empathy’ by using creativity to solve your customer’s problems

5 years ago

Sports Flick emerges as a serious player in the Aussie sports streaming battle

5 years ago

Building a brand-compliant culture with online brand portals

5 years ago

SCA’s Grant Blackley on new shows during COVID, regional radio’s strength and what LiSTNR offers advertisers

5 years ago

Mumbrellacast: Facebook’s backflip, Hugh Marks’ final results for Nine, plus Antoinette Lattouf on media diversity

5 years ago

HT&E’s Ciaran Davis reinforces ‘strength’ of radio and addresses further diversification in 2021

5 years ago

Hugh Marks reflects on his final results as Nine CEO: ‘It’s time for a new energy’

5 years ago

Andy Lee steps outside his comfort zone for Ten’s new show The Cube

5 years ago

How Samsung harnessed the AO to put the new Galaxy S21 at the heart of the action

5 years ago

Cathy O’Connor on growing Ooh Media’s market share, leaving radio and hopes for news on Facebook

5 years ago

Cinema’s resilience: Exhibitors, industry execs and media buyers on the stop-start recovery

5 years ago

Mumbrellacast: Publishers sign up to Google Showcase, Seven’s financials improve and Facebook pulls news

5 years ago

Options grow for CTV advertisers as Samsung Ads enters Australian market

5 years ago

Ben Lilley one year on: Becoming ‘pitch fit’, avoiding mega-mergers and the vision for Hero

5 years ago

‘Sport Lives Here’: Kayo reinforces its ‘unrivalled’ status with new brand platform

5 years ago

Seven’s Warburton on Stan Sport & Kayo’s ‘airline broadcast wars’, $70m of Olympics advertising, and the Google deal

5 years ago

The time for empathetic marketing is now: Here’s how to get it right

5 years ago

Mumbrellacast: TV ratings kick off, eyes turn to the Super Bowl ads, and all things in-housing with Lution

5 years ago

Campaign Review: Bonds’ play for sustainability credentials and Coopers steps up with a brand platform

5 years ago

Super Bowl Campaign Review: Tide rises to the top, Robin Hood ‘should’ve sat this one out’ and Jeep falls short

5 years ago

How the power of collaboration helped Tourism Australia takeover Australia

5 years ago

Sports marketers on why Australia doesn’t have a cultural marketing moment like the Super Bowl

5 years ago

The ads of Super Bowl LV: Celebrity cameos, reboots and messages of unity

5 years ago

‘When we grow, I hope all of television grows’: Growth key as official TV ratings year begins

5 years ago

‘A hell of a lot of work’: Nine on what the Australian Open means for brands and fans

5 years ago

Beyond the CTR: Why marketing intelligence must align with real business outcomes

5 years ago

Mumbrellacast: Sports streaming heats up, Microsoft comes to the rescue, plus Time Out on taking time in

5 years ago

Amazing Race’s EPs on nightmare logistics, primetime matchups & staying in Aus longterm

5 years ago

Mumbrellacast: People moves, digital ad services under the microscope, plus Starcom’s Nick Keenan

5 years ago

Why news podcasts thrived in 2020 and what the medium has to offer for advertisers moving forward

5 years ago

‘More data and precious few insights’ – Q&A with Chris Maxwell from Lution

5 years ago

An exploration of the convergence of technology with behavioural and contextual, content-based targeting is now available on catch-up

5 years ago

Holey Moley’s EP on predicted ratings success, and the ‘big investment’ in a local course: ‘It’s all actually worked out favourably’

5 years ago

Campaign Review: A perfect 10 for summer lamb, but Officeworks gets a 1/10

5 years ago

‘One of the best kept secrets in the industry’: Simon Langley on what brought him to Edge from Wunderman Thompson

5 years ago

Why it’s time for marketers to embrace the ‘ConsuMerchant’ model

5 years ago

How SCA lured Erin Molan to 2Day FM breakfast & why Dave Hughes has a ‘nothing matters’ approach

5 years ago

‘What I would hope is that this is a 25 year job’: Why Marty Sheargold’s going solo at Triple M

5 years ago

Why marketing intelligence will give marketers the confidence they need to navigate 2021

5 years ago

How TikTok is helping brands creatively connect with consumers

5 years ago

Commercial radio’s biggest shakeup in years: Previewing 2021’s breakfast selections

5 years ago

MLA’s summer campaign: border closures, Morrison’s holiday and lamb reuniting the nation

5 years ago

I’m a Celebrity’s EP on ratings growth, filming during COVID and where to next for the show

5 years ago

Financial recap: The highs, lows, losses and gains of 2020

5 years ago

Publishers can’t just be commentators in these times, they need to be advocates as well

5 years ago

Mumbrellacast: Mumbrella’s top stories of 2020

5 years ago

‘This is when creativity is at its best’: Creative leaders look to push boundaries in 2021

5 years ago

What next for martech? How digital transformation is paving the way for a new era

5 years ago

Why brands need music videos

5 years ago

‘We’ve all learned not to take anything for granted’: TV bosses on the changes and challenges that lie ahead

5 years ago

Commercial radio bosses outline their content game plans and expectations for 2021

5 years ago

DDB’s Priya Patel reflects on business, creative innovation and independents

5 years ago

‘Clients expect what they always have’: Media buyers on supporting media owners and making bold decisions in 2021

5 years ago

‘Acquiring businesses, not being acquired’: Matt Nunn on $40m of new business and holding companies ‘trying to steal our staff’

5 years ago

Mumbrellacast: Konrad Spilva, first look at the bargaining code, and radio rounds out the year

5 years ago

‘Consistency’ is the word at Nova Entertainment, as Paul Jackson hails ‘big shows’

5 years ago

Dave Cameron commits to giving 2Day FM breakfast at least two years, and promises to restore Fox FM’s competitive edge

5 years ago

Crossing fingers ‘there are no changes at all for the next 10 years’: Nine Radio’s Greg Byrnes on talent longevity

5 years ago

To thrive in today’s world, the C-suite must prioritise belonging

5 years ago

‘We just wanted it to be genuine and real’: Coles and DDB on how to make a Christmas ad in 2020

5 years ago

Paykel Media’s new MD Sarah Keith on how indies can offer greater transparency, and why price isn’t everything

5 years ago

Mumbrellacast: Special Group, a takeover bid for WPP AUNZ, and the new Howatson + White

5 years ago

SUBSCRIBE Sign up to our free daily update to get the latest in media and marketing.

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

First Name*

Last Name*

Email*

Position*

Industry sector*

Location*

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.