Features

Dave Cameron commits to giving 2Day FM breakfast at least two years, and promises to restore Fox FM’s competitive edge

Crossing fingers ‘there are no changes at all for the next 10 years’: Nine Radio’s Greg Byrnes on talent longevity

To thrive in today’s world, the C-suite must prioritise belonging 

‘We just wanted it to be genuine and real’: Coles and DDB on how to make a Christmas ad in 2020

Paykel Media’s new MD Sarah Keith on how indies can offer greater transparency, and why price isn’t everything

Mumbrellacast: Special Group, a takeover bid for WPP AUNZ, and the new Howatson + White

Answer before they’ve asked: How behaviour and context will take targeting to the next level in 2021

‘Make it bigger than Christmas’: Myer and Clemenger BBDO Melbourne on how to make a Christmas ad in 2020

True influence is more than having your social for sale: The Fordham Company’s Nick Fordham

Mumbrellacast: 2Day FM returns to talent, positive signs for ad spend, and TikTok’s Brett Armstrong

‘This is 2Day FM’s time to shine’; Dave Cameron on the importance of a ‘marquee’ breakfast show in Sydney

Taboola CEO Adam Singolda on how COVID accelerated the future of digital advertising

‘It’s not utility vs emotion, it’s both’: How banks are creating brand-building experiences online

From a grumpy koala to a locked down children’s choir: The marketing campaigns of Qantas

Mumbrellacast: Jens Monsees, agency mergers and Hugh Marks steps down from Nine

How Access Corporate Group is leading the revolution in brand management

Mumbrellacast: Michael Rebelo on Publicis Liberte, navigating COVID and transforming for the future

Nine Radio’s Greg Byrnes on 3AW’s rise and a historic survey for 4BC

Better Homes and Gardens editor Dora Papas on continuing a legacy and the future of a lifestyle juggernaut

Gold, Kiis, WSFM and 96FM: ARN’s Duncan Campbell on the highlights of survey seven

Paul Jackson on Kate, Tim and Joel’s mixed start and why 2021 will be a ‘reset’ for Melbourne radio

Mumbrellacast: Radio ratings, Isentia’s cyber struggles and PHD CEO Mark Jarrett

Andrew Dalton on Car Expert’s revenue model and why advertising car brands on car sites is a lose-lose

How to share ideas while working remotely? Special Group comes together on Pinterest

Jens Monsees’ first year as WPP AUNZ CEO ‘feels like a decade’, but he’s only just getting started

Mumbrellacast: Football finals, brands choose Trump and inside the Repco deal with Supercars

The experience journey: A formula for revenue marketing success

Three holding groups in three years, 40% growth, and energy beating everything: Pete Bosilkovski on Clems Sydney coming into its own

As Origin returns, fans’ hunger for live sport shows no sign of backing down

Triggered campaigns: The power to do more with less

QMS to unlock DOOH’s creative opportunities at Mumbrella360: Reconnected

Campaign Review: A new look for Coles, rebrand for Commbank, and Holiday Here This Year returns

Mumbrellacast: Christmas ads, the talent pool, and everything you need to know about Seven in 2021

Seven was the best upfront of the lot according to one exec, but are there too many singing shows? Media buyers review 2021 upfronts

What to expect from Sydney’s newest radio station 1170 SEN

Growth is a key mandate for today’s marketer: Download Salesforce Datorama’s free report today

Trust, not cookies: Download LiveRamp’s e-book to prepare for the cookieless future

Ten showed ‘there’s no place like home’, but ‘skipped over’ non-programming offering: Media buyers review 2021 upfronts

Mumbrellacast: Ten in 2021, Russel Howcroft, and ‘Holiday here this year’ returns

‘We’ll have to wait and see, won’t we?’: Russel Howcroft on his radio longevity and unexpected first survey results

Mumbrellacast Special: Sir Martin Sorrell on dismantling holding companies and his economic outlook

Mumbrellacast: The Bachelorette(s) return, Melissa Leong on Junior Masterchef, and indie agencies heat up

‘We’re definitely not building a 2.0 of anything’: Aden Hepburn on leaving WPP and ‘picking the bones’ of holding companies

Two leading ladies, and 20 men cast over Zoom: The Bachelorette’s EP on why this season could rival Sophie Monk’s

Mark Coad on why he doesn’t regret moving to Mediabrands, even with the hindsight of COVID-19

Mumbrellacast: Richard Curtis on Futurebrand, controversial ads and Bauer’s transformation to Are Media

Nova’s Paul Jackson talks Ben and Liam, Smooth FM and what to expect from the next two radio surveys

Tom Malone on ‘revitalising talk radio’ at Nine Radio and the power of being brand safe

ARN’s Duncan Campbell talks being Australia’s #1 FM station and the ongoing impact of COVID-19

Are Media CEO Brendon Hill on fresh starts, branding and leaving Bauer Media behind

Head to Head: Should comms bosses take the fall after a crisis?

Campaign Review: Hungry Jack’s takes aim at Maccas and is Toohey’s ‘Proudly Ordinary’ just ordinary?

Mumbrellacast: Tonight I’ll be eating… industry ageism and sports deals

Mark Coad on Mediabrands’ COVID-19 response: ‘We’d rather overreach and give back than ask again’

Mumbrellacast: Nine in 2021 – everything you need to know

Nine ‘set the benchmark’ for Seven and Ten, but content slate lacked ‘depth’: Media buyers review 2021 upfronts

Targeting the new consumer: 5 key archetypes marketers need to know

Mumbrellacast: Controversy from Kyle and Domain, plus TV and ads with Todd Sampson

Campaign Review: Realestate.com.au vs Domain

‘We’ve not had the best reputation as a client’: Optus on rebranding, reputation and building a ‘super agency’ with Re

Over 200 lessons in creativity and resilience: How the Havas Hustle helped an industry in crisis 1

Return to radio ratings: ARN’s Ciaran Davis on lockdowns, stand downs and trusting in audio

Mumbrellacast: Tom Tilley, Ooh and Nova’s musical chairs, plus Darrell Lea takes on Cadbury 4

From ‘not wanting to get out of bed’ to a ‘missing piece’ deal: Virginia Hyland and Matt Houltham on Havas Media’s indie acquisition 1

‘Ill-timed and misconceived’: The industry responds to Facebook’s threat to ban news in Australia 34

Nova’s Cathy O’Connor and Peter Charlton talk succession planning and changing the guard after 12 years 2

‘There’s no one quite like Brendon’: Ooh Media chair Tony Faure on the path to Cathy O’Connor

Head to Head: Should PR lead on the creative idea?

Nine’s Hugh Marks on a market that ‘wants to recover’ and positioning Stan for continued growth 3

‘No one’s going to bail you out’: Adrian Leppard on reopening an agency and who will win and lose in the pandemic

Mumbrellacast: Outbreak at The Masked Singer, killing Captain Risky, and Seven and Nine talk numbers

Campaign Review: A split verdict on NRMA’s First Saturday, but did AAMI do any better?

SCA’s Grant Blackley on ‘historically low’ debt and the power of digital 1

After a period of ‘intense cancellations’, HT&E CEO Ciaran Davis is looking at green shoots

Mumbrellacast: Google’s fearmongering, PR’s university problem, and Free TV’s Bridget Fair

‘Counting surnames on TV’ isn’t effective: TV networks respond to media diversity report 2

Return to radio ratings: SCA’s Dave Cameron and Nikki Clarkson talk rebrands, COVID-19 and the power of nostalgia 1

‘Google and Facebook have as much in common as water polo and running shoes’: The fall out from Google’s open letter 6

Mumbrellacast: Ten cuts talent and Coles cuts catalogues, plus DDB’s Marty O’Halloran

Campaign Review: The battle of the telcos: Telstra vs Optus

Locky in love: The Bachelor EP Hilary Innes on love in the time of COVID

How PR can adapt to the shrinking media market: Industry leaders weigh in 4

Mumbrellacast: Osher Günsberg on TV production in a pandemic, mental health and love in lockdown 1

Inside Initiative’s ‘Iso Internship’: Yanking down geographical barriers to get ahead in the talent race 1

Industry responds to mandatory payment code for tech platforms: ‘This is a watershed moment to benefit all Australians’ 3

Mumbrellacast: Michelle Guthrie, a COVID scare at ABC, and tech giants under fire… again

Campaign Review: Criticism for Angie Kent’s turn with Ebay and praise for Lilydale’s entertaining reality

Boris Johnson, top secret recipes, and the evolution of Arnott’s marketing