Features

Answer before they’ve asked: How behaviour and context will take targeting to the next level in 2021

With attention spans at an all-time low after an incredibly draining year, marketers are now faced with a huge task: provide relevant, timely content that people actually want. Join Quora to discover how behavioural and contextual targeting can make that happen, and what marketers need to know about the new era of targeting as we head into 2021.

Answer before they’ve asked: How behaviour and context will take targeting to the next level in 2021

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Nine Radio’s Greg Byrnes on 3AW’s rise and a historic survey for 4BC

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Better Homes and Gardens editor Dora Papas on continuing a legacy and the future of a lifestyle juggernaut

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Paul Jackson on Kate, Tim and Joel’s mixed start and why 2021 will be a ‘reset’ for Melbourne radio

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Mumbrellacast: Radio ratings, Isentia’s cyber struggles and PHD CEO Mark Jarrett

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Andrew Dalton on Car Expert’s revenue model and why advertising car brands on car sites is a lose-lose

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Three holding groups in three years, 40% growth, and energy beating everything: Pete Bosilkovski on Clems Sydney coming into its own

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Campaign Review: A new look for Coles, rebrand for Commbank, and Holiday Here This Year returns

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Mumbrellacast: Christmas ads, the talent pool, and everything you need to know about Seven in 2021

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Seven was the best upfront of the lot according to one exec, but are there too many singing shows? Media buyers review 2021 upfronts

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What to expect from Sydney’s newest radio station 1170 SEN

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Growth is a key mandate for today’s marketer: Download Salesforce Datorama’s free report today

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Trust, not cookies: Download LiveRamp’s e-book to prepare for the cookieless future

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Ten showed ‘there’s no place like home’, but ‘skipped over’ non-programming offering: Media buyers review 2021 upfronts

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Mumbrellacast: Ten in 2021, Russel Howcroft, and ‘Holiday here this year’ returns

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‘We’ll have to wait and see, won’t we?’: Russel Howcroft on his radio longevity and unexpected first survey results

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Mumbrellacast Special: Sir Martin Sorrell on dismantling holding companies and his economic outlook

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Mumbrellacast: The Bachelorette(s) return, Melissa Leong on Junior Masterchef, and indie agencies heat up

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‘We’re definitely not building a 2.0 of anything’: Aden Hepburn on leaving WPP and ‘picking the bones’ of holding companies

5 years ago

Two leading ladies, and 20 men cast over Zoom: The Bachelorette’s EP on why this season could rival Sophie Monk’s

5 years ago

Mark Coad on why he doesn’t regret moving to Mediabrands, even with the hindsight of COVID-19

5 years ago

Mumbrellacast: Richard Curtis on Futurebrand, controversial ads and Bauer’s transformation to Are Media

5 years ago

Nova’s Paul Jackson talks Ben and Liam, Smooth FM and what to expect from the next two radio surveys

5 years ago

Tom Malone on ‘revitalising talk radio’ at Nine Radio and the power of being brand safe

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ARN’s Duncan Campbell talks being Australia’s #1 FM station and the ongoing impact of COVID-19

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Are Media CEO Brendon Hill on fresh starts, branding and leaving Bauer Media behind

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Head to Head: Should comms bosses take the fall after a crisis?

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Campaign Review: Hungry Jack’s takes aim at Maccas and is Toohey’s ‘Proudly Ordinary’ just ordinary?

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Mumbrellacast: Tonight I’ll be eating… industry ageism and sports deals

5 years ago

Mark Coad on Mediabrands’ COVID-19 response: ‘We’d rather overreach and give back than ask again’

5 years ago

Mumbrellacast: Nine in 2021 – everything you need to know

5 years ago

Nine ‘set the benchmark’ for Seven and Ten, but content slate lacked ‘depth’: Media buyers review 2021 upfronts

5 years ago

Urban list upfronts

Targeting the new consumer: 5 key archetypes marketers need to know

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Mumbrellacast: Controversy from Kyle and Domain, plus TV and ads with Todd Sampson

5 years ago

Campaign Review: Realestate.com.au vs Domain

5 years ago

‘We’ve not had the best reputation as a client’: Optus on rebranding, reputation and building a ‘super agency’ with Re

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Over 200 lessons in creativity and resilience: How the Havas Hustle helped an industry in crisis

5 years ago

1

Return to radio ratings: ARN’s Ciaran Davis on lockdowns, stand downs and trusting in audio

5 years ago

Mumbrellacast: Tom Tilley, Ooh and Nova’s musical chairs, plus Darrell Lea takes on Cadbury

5 years ago

4

From ‘not wanting to get out of bed’ to a ‘missing piece’ deal: Virginia Hyland and Matt Houltham on Havas Media’s indie acquisition

5 years ago

1

‘Ill-timed and misconceived’: The industry responds to Facebook’s threat to ban news in Australia

5 years ago

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Nova’s Cathy O’Connor and Peter Charlton talk succession planning and changing the guard after 12 years

5 years ago

2

‘There’s no one quite like Brendon’: Ooh Media chair Tony Faure on the path to Cathy O’Connor

5 years ago

Head to Head: Should PR lead on the creative idea?

5 years ago

Nine’s Hugh Marks on a market that ‘wants to recover’ and positioning Stan for continued growth

5 years ago

3

‘No one’s going to bail you out’: Adrian Leppard on reopening an agency and who will win and lose in the pandemic

5 years ago

Mumbrellacast: Outbreak at The Masked Singer, killing Captain Risky, and Seven and Nine talk numbers

5 years ago

Campaign Review: A split verdict on NRMA’s First Saturday, but did AAMI do any better?

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SCA’s Grant Blackley on ‘historically low’ debt and the power of digital

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1

After a period of ‘intense cancellations’, HT&E CEO Ciaran Davis is looking at green shoots

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Mumbrellacast: Google’s fearmongering, PR’s university problem, and Free TV’s Bridget Fair

5 years ago

‘Counting surnames on TV’ isn’t effective: TV networks respond to media diversity report

5 years ago

2

Return to radio ratings: SCA’s Dave Cameron and Nikki Clarkson talk rebrands, COVID-19 and the power of nostalgia

5 years ago

1

‘Google and Facebook have as much in common as water polo and running shoes’: The fall out from Google’s open letter

5 years ago

6

Mumbrellacast: Ten cuts talent and Coles cuts catalogues, plus DDB’s Marty O’Halloran

5 years ago

Campaign Review: The battle of the telcos: Telstra vs Optus

5 years ago

Locky in love: The Bachelor EP Hilary Innes on love in the time of COVID

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How PR can adapt to the shrinking media market: Industry leaders weigh in

5 years ago

4

Mumbrellacast: Osher Günsberg on TV production in a pandemic, mental health and love in lockdown

5 years ago

1

Inside Initiative’s ‘Iso Internship’: Yanking down geographical barriers to get ahead in the talent race

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Industry responds to mandatory payment code for tech platforms: ‘This is a watershed moment to benefit all Australians’

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3

Mumbrellacast: Michelle Guthrie, a COVID scare at ABC, and tech giants under fire… again

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Campaign Review: Criticism for Angie Kent’s turn with Ebay and praise for Lilydale’s entertaining reality

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Boris Johnson, top secret recipes, and the evolution of Arnott’s marketing

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Coles’ Lisa Ronson on the evolution of collectables and marketing through COVID-19

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salesforce marketing intelligence report

The new marketing mandate: download Salesforce report on growth marketing today

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Head to Head: Do brands deserve a second chance after being ‘cancelled’?

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Mumbrellacast: TV ratings under attack, big moves in adland, and the ‘biz’ of cannabis with Martin Lane

5 years ago

1

‘We’ve had a great first half, but there’s a lot to talk about in the next six months’: Nine’s Hamish Turner on going from strength to strength

5 years ago

Christian-zavecz-qms

Christian Zavecz: DYNAMiQ is delivering advertiser certainty in uncertain times for DOOH

5 years ago

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