Features

Wavemaker’s Peter Vogel on media’s ‘industrial revolution’ and how to build credentials in the market

Is esports an untapped market in Australia for advertisers?

Mumbrellacast Interview: Hamish McKenzie explains why Substack won’t be enabling advertising

QMS launches global first neuro study into the power of dynamic DOOH creative with exclusive Mumbrella webinar

Mumbrellacast: All things Seven as David Leckie passes and Tokyo 2020 gets underway

Peter Horgan on building up specialist capabilities and making key hires in a tough talent market

Mumbrellacast Interview: Brent Hill’s new Tourism Fiji gig, that ‘Old Mate’ ad and dealing with government

Stephen Tate and Tim Ali on Australian Survivor: ‘Ordinary people doing extraordinary things’

How the media and marketing industry is dealing with another lockdown

Mumbrellacast: Does the Australian Government need a CMO?

Mumbrellacast Interview: Siimon Reynolds on returning to Australia and vaccine campaigns

Enero’s new focus: global acquisitions and local martech

Nine CEO Mike Sneesby on why a splintered sports streaming market is good for consumers

Arm Yourself: The industry response to the latest government Covid-19 campaigns

When data and community combine: How WorkSafe’s campaign found a home at 7-Eleven

How Chris Janz’s Blue Team saved The Age and The SMH

The Bachelor EP Hilary Innes on returning to the fairytale romance

Customer centricity defines Procter & Gamble’s advertising, ecommerce, and digital content strategy

Mumbrellacast: Are ratings the radio industry’s greatest confidence trick?

Dave Cameron on ongoing lockdowns and how 2Day FM breakfast will gain traction

ARN’s Duncan Campbell praises KIIS FM’s Kyle and Jackie O for making radio history

Greg Byrnes says Ben Fordham is still outperforming expectations, but 2GB will ‘aim higher’

The growth mandate: How marketers are facing up to the pressures of marketing-led growth

Get Kyle

Mumbrellacast Interview: Tim Burrowes on new book and more than a decade at Mumbrella

Pride Month marketing: How brands are still getting it wrong

Mumbrellacast: As sports broadcasting fragments, is there enough audience to go around?

The 2021 financial year: ‘It’s been a mixed bag’

Customer centricity – as change accelerates, it is the one constant

Mumbrellacast Interview: Paul Cowan on the client-agency relationship

Mark Wheeler on how YouTube talks to consumers across the whole marketing funnel

Goodbye third-party cookies: It’s time for high quality, creative digital ads to shine

Mumbrellacast: The indies vs network agencies debate heats up again

UM’s CEO Anathea Ruys on great leaders and what her focus is for the agency going forward

As the IMAA spruiks new growth opportunities, why are brands currently choosing indie agencies?

Mumbrellacast Interview: How Amy Bradshaw plans to build VaynerMedia’s presence in Australia

Digital is the new front door for brands in the customer-led era

Mumbrellacast: Seven and Ten lean into digital and forecast a big second half of 2021

Seven’s Magnite partnership to give programmatic buying ‘new flexibility’ at the Olympics

Brands must stop pandering to purposes they’re not connected with, Koala marketing boss tells Mumbrellacast

‘Business, but better’ at the heart of Xero’s transformation, says marketing director

Mumbrellacast: Why on earth would you relaunch a magazine in a declining print market?

Media buyers on falling linear ratings and whether VOZ will actually change anything

Mumbrellacast Interview: Why Matt Knapp left Dollar Shave Club and what’s next

50 lessons from the forefront of change: Download Salesforce’s new ebook now

Mumbrellacast: Radio ratings deliver a shake up in the Sydney market

ARN’s Duncan Campbell praises record result for KIIS FM’s Kyle and Jackie O and warns 2GB will bounce back

Dave Cameron on why ‘chopping and changing’ at 2Day FM is no longer an option

Nine Radio’s Greg Byrnes on backing Ben Fordham and the Sydney talk dip

Paul Jackson on how Smoothfm can leapfrog 2GB to become Sydney’s top station

With the ABC and BBC both forced to apologise, how does brand management for public broadcasters differ?

Mumbrellacast Interview: Why Christian O’Connell’s move to Australia was the biggest gamble of his life

The expat talent influx: Advertising and marketing’s gain, but for how long?

Mumbrellacast: Why some companies pay less tax by earning more revenue

Rachel Corbett on building Nova’s podcast offering for current listener habits

Mumbrellacast: How global streaming platforms are thinking local

Prime Video vies to be Australia’s ‘most compelling SVOD service’ via local content push

Salvos: How to transition a 140-year-old brand online during a pandemic

Industry heavyweights go head-to-head in Nine’s Great Debate to argue whether ‘Advertising leads culture’?

Mumbrellacast: The hidden cost of posting profits during a pandemic

Stan Sport 6 months in – is the game plan on track? Nine’s Brent Williams reports

HT&E’s Ciaran Davis on iHeart’s local content strategy and his continued interest in outdoor

Mumbrellacast: Is the age of the combined telco/media company over?

The Hallway’s Chris Murphy on the extent of the industry’s inaccessibility for junior talent

Plotting a path through the COVID pandemic: The trials and tribulations of travel marketing

Why the narrow path for junior creatives into the ad industry is impacting diversity

Mumbrellacast: Accidental Weatherman and what Apple’s latest iOS update means for marketers

The growing need for sustainability: pledges, initiatives and more

There’s a higher purpose to higher education marketing

Big Brother EPs on why its new family-friendly image is essential for success

European Super League: What the media & marketing industry can learn from the mess

Mumbrellacast: The political communications crisis mixed-up in a milkshake

Get your head around the future of cookies with ADMA’s Internet Cookie Masterclass

Inside the AKQA Group and why the market won’t be losing WhiteGrey

Want better ROI on your Retail OOH? Buy quality first

SCA’s Dave Cameron on why talent is key to audience and dollars

Masterchef EPs and judges on why ‘seamless brand integration’ is vital to the show’s commercial appeal

Nova’s Paul Jackson on the impact of Nova Boy on upcoming radio ratings

Greg Byrnes on why Nine’s live and local strategy is here to stay

ARN’s Ciaran Davis on why Kyle & Jackie O are the global benchmark for breakfast radio

Industry responds to ‘alcohol in adland’

Mumbrellacast: 190 years of The Sydney Morning Herald

Seven touts Olympics coverage to be ‘Australia’s biggest advertising event’, full of ‘Super Bowl moments’

Mumbrellacast: How do you solve a problem like the pitch process?

Automotive disruption has been disrupted – but are marketers prepared for what’s ahead?

Customers expect personalisation, but you don’t need to be a data scientist to get there

Mumbrellacast: ‘Why does marketing spoil everything?’

April Fool’s round-up 2021: Budget trips to orbit, flowers of disdain and eau de bookshop perfume