Opinion

Violet Crumble is quintessential brand-driven nostalgia, but do millennials care? 9

Advertisers need to quit funding mainstream media’s promotion of hate speech 24

‘Block and move on’ isn’t the right response to LinkedIn harassment 25

Prepare your business for its ‘natural’ crises

Why Apple buying Disney is pure fantasy

KodakOne could be the start of a new kind of intellectual property

Facebook’s newsfeed change is the kick in the arse brands need, whether they like it or not 5

The intricacies of advertising in a post-Weinstein era 13

How women in media won some pay equality in the 1970s, and why they’re still fighting today

Logan Paul is a reminder of the responsibility social influencers have towards their audiences

’24 hours with…’ is the most exhausting read on the internet 7

Why Facebook’s news feed changes mean your brand will need to get people talking

It’s time to get ready for augmented reality 1

Advertising has lost the art of showing, not telling 3

Australian podcasting bosses on why now is the perfect time to start that podcast 2

What AI can teach us about our attitudes towards creativity

Why we should care about Coca-Cola’s new font 11

It might finally be time to get readers to pay for website content 10

EU privacy laws won’t mean the end of cookies – but they bloody should 1

The PR industry needs to work harder to build authentic relationships with journalists

Why I’m quitting LinkedIn 46

Jumping on the bitcoin bandwagon underestimates new technology’s long-term potential 4

Out of home in 2018: The Sydney tender, brand safety and a return to print 1

Why 2018 is the year branded podcasts will finally go global 3

Case study: How Bespoke turned BBC Global News’ upfronts into one of the most talked-about events of 2018

Brands must stop pestering us for ‘feedback’ – it’s irritating, worthless and buys no loyalty 17

#MeTourism: the hidden costs of selfie tourism

Why there will be fewer people working in PR in 2018

Let’s avoid ‘eye-rolling’ AI predictions in 2018

In 2018, there’s no room for anything other than authenticity 2

The state of transparency in 2018: We’re in for a bumpy ride

Are the robots coming for us in 2018? (Spoiler: they’re probably not) 1

Our predictions on what will matter in 2018: Amplification, voice, AR and… structure 3

Something is missing from the public interest journalism debate

Mumbrella’s best opinion pieces of 2017

Amazon, ageism and automated trading: Predicting the future of media agencies

We’ve sold Mumbrella 99

Men’s mags stand on the brink of extinction, but what they do matters 18

Fairfax’s Matt Rowley: ‘When you’re finished changing, you’re finished’ 1

Don’t bin your brand’s social media presence over the holidays

The 5 social trends that will be big business for marketers in 2018

Design thinking isn’t dead, it’s just no longer adland’s shiny new toy 3

My wish for the new year? That brands stop sucking at social 12

Observations from the PR industry after two years as a Sydneysider 6

Multicultural marketing needs more than a tokenistic approach 10

Brand purpose isn’t the problem, it’s our abuse of it that is 5

Why Alibaba is the giant Australian retailers should really be worried about

Racist reporting still rife in Australian media 7

Advertising jargon has become a smokescreen for people who don’t know what they’re doing 14

Plain packaging could wipe billions off the FMCG sector 3

Strategists have failed the advertising industry 26

Programmatic outdoor advertising: An essential next step or necessary evil? 1

Ad blockers are going mainstream, meaning marketers must adapt or fail 4

Why postcodes don’t define great PR 4

Simplicity is key: An exile’s look at PR in Australia

Mumbrella is nine – We’ve joined the two commas club 11

Transparency is digital marketing’s buzzword of the month

Australian tech start-ups stand to lose out in proposed copyright reforms

Post-awards, post-purpose: Will purpose focused work win out if there aren’t awards on the line? 4

New foreign interference laws will compound risks to whistleblowers and journalists

The challenges comms agencies face when going national 2

Chasing leads not likes: Why no one cares about how many Facebook followers you have 5

More eyeballs on more sites does not mean more customers 2

The results are in: Which Aussie ad campaign won Christmas 2017? 4

You are not a ‘storyteller’, you’re pitching a toothpaste commercial 2

What makes us sign up to subscription boxes

It’s here: Seven perspectives on Amazon’s Australian launch

‘That’s not a PR idea’: Why it’s time to leave labels behind

8 crisis management mistakes to avoid

Personalisation in marketing: How ‘brand you’ came to be

The slow, painful death of a press release in 22 days 32

HuffPost: Where did it go wrong? 14

Protecting perpetrators in the media industry – let’s not pretend it’s a profit thing

Don Burke story reveals the pernicious culture of men protecting each other in the media 2

Why print is finally getting the resurgence it deserves 4

What the new EU data protection laws will mean for Australia’s media and marketing industry 2

Don Burke is just the first scalp in Australia’s entertainment industry 3

Why human centred design is the enemy of original brands 76

The Amazon anticipation is about more than cheap batteries

As retailers face existential crisis, agencies need to step up their game 1

How solving the skills gap could solve the attribution challenge

Data breaches like Uber’s might finally give communicators seat at the table

Competing with, not against, Amazon is the only solution for Aussie retailers 1

When business babies meet actual babies: Navigating adland through parenthood 18

Five perspectives on the expected Amazon invasion this week 1

Why the death of suburban papers is about more than just business 7

What the rise of smart cities will mean for Aussie marketers 1

Brand funded content is the key to saving Australia’s TV production companies 3