The esports bandwagon is showing no signs of slowing
The global boom in esports has opened up a world primed for unique and engaging brand experiences, but brands must take their move into the space with caution, explains Showdown’s Andy Walsh.
Competitive video gaming, otherwise known as esports, has achieved massive global scale over the past few years.
In 2017, global esports revenue was predicted to reach US$696 million with an audience of 385 million, making it bigger than NFL football.
No doubt we’re over-indexing in AU, the audience has been starved for so long, but I doubt all of the proposed local leagues set to launch will still be around in ~5yrs time. Too much for our small market, but the one(s) who survive(s) will have an awesome product.