Opinion

Are the robots coming for us in 2018? (Spoiler: they’re probably not) 1

Our predictions on what will matter in 2018: Amplification, voice, AR and… structure 3

Something is missing from the public interest journalism debate

Mumbrella’s best opinion pieces of 2017

Amazon, ageism and automated trading: Predicting the future of media agencies

We’ve sold Mumbrella 99

Men’s mags stand on the brink of extinction, but what they do matters 18

Fairfax’s Matt Rowley: ‘When you’re finished changing, you’re finished’ 1

Don’t bin your brand’s social media presence over the holidays

The 5 social trends that will be big business for marketers in 2018

Design thinking isn’t dead, it’s just no longer adland’s shiny new toy 3

My wish for the new year? That brands stop sucking at social 12

Observations from the PR industry after two years as a Sydneysider 6

Multicultural marketing needs more than a tokenistic approach 10

Brand purpose isn’t the problem, it’s our abuse of it that is 5

Why Alibaba is the giant Australian retailers should really be worried about

Racist reporting still rife in Australian media 7

Advertising jargon has become a smokescreen for people who don’t know what they’re doing 14

Plain packaging could wipe billions off the FMCG sector 3

Strategists have failed the advertising industry 26

Programmatic outdoor advertising: An essential next step or necessary evil? 1

Ad blockers are going mainstream, meaning marketers must adapt or fail 4

Why postcodes don’t define great PR 4

Simplicity is key: An exile’s look at PR in Australia

Mumbrella is nine – We’ve joined the two commas club 11

Transparency is digital marketing’s buzzword of the month

Australian tech start-ups stand to lose out in proposed copyright reforms

Post-awards, post-purpose: Will purpose focused work win out if there aren’t awards on the line? 4

New foreign interference laws will compound risks to whistleblowers and journalists

The challenges comms agencies face when going national 2

Chasing leads not likes: Why no one cares about how many Facebook followers you have 5

More eyeballs on more sites does not mean more customers 2

The results are in: Which Aussie ad campaign won Christmas 2017? 4

You are not a ‘storyteller’, you’re pitching a toothpaste commercial 2

What makes us sign up to subscription boxes

It’s here: Seven perspectives on Amazon’s Australian launch

‘That’s not a PR idea’: Why it’s time to leave labels behind

8 crisis management mistakes to avoid

Personalisation in marketing: How ‘brand you’ came to be

The slow, painful death of a press release in 22 days 32

HuffPost: Where did it go wrong? 14

Protecting perpetrators in the media industry – let’s not pretend it’s a profit thing

Don Burke story reveals the pernicious culture of men protecting each other in the media 2

Why print is finally getting the resurgence it deserves 4

What the new EU data protection laws will mean for Australia’s media and marketing industry 2

Don Burke is just the first scalp in Australia’s entertainment industry 3

Why human centred design is the enemy of original brands 76

The Amazon anticipation is about more than cheap batteries

As retailers face existential crisis, agencies need to step up their game 1

How solving the skills gap could solve the attribution challenge

Data breaches like Uber’s might finally give communicators seat at the table

Competing with, not against, Amazon is the only solution for Aussie retailers 1

When business babies meet actual babies: Navigating adland through parenthood 18

Five perspectives on the expected Amazon invasion this week 1

Why the death of suburban papers is about more than just business 7

What the rise of smart cities will mean for Aussie marketers 1

Brand funded content is the key to saving Australia’s TV production companies 3

Attribution: It’s not rocket science, it’s simple data 2

From Ugg boots to Crocodile Dundee – is Australian culture for sale? 1

Did a short research paper just unlock Facebook’s psychometric blackbox? 8

Want to have real influence? Master the art of talking less to say more 3

Don’t be fooled by the NRA’s ‘gun control’ issue scam

Why the finance industry is failing at customer service

Honey Birdette and the changing attitudes to sex in advertising 2

What gender inequality, coffee and new found wisdom have in common…

The marketing civil war: Let’s not measure ourselves into obscurity 10

Celebrity is still king: how to negotiate with the ‘A – LIST’

Life after the GFC: Finding opportunity in a growth-challenged agency economy 5

The smell of fear: How marketing junk food is changing 4

Snapchat is on the ropes, but it’s not down and out

Why the row over Twitter’s #280characters is a storm in a flat white

Write LinkedIn articles the easy way using this clever storytelling hack 2

Congratulations, it’s a girl: Exploring sexism in artificial intelligence 3

Executing an exit plan: What buyers of creative agencies are looking for 2

Customer experience will make or break free to air TV 1

How to ask for a pay rise 2

Gender aware ads are the remedy for a “toothless, gutless” industry 5

Has anyone stopped to consider why we’re all making six second ads? 22

Confessions of a millennial working in advertising 14

A lesson from Parcelforce on how not to send a customer service email 4

What’s really to blame for the Russian ad scandal? Only Facebook’s insufferable arrogance 4

Don’t boast about how clever you are after a successful campaign 1

Constrained by circumstance – what Seven’s AGM really told us about Australia’s media industry 4

Snapchat’s own data explains why Spectacles failed 4

How to avoid producing ‘gormless’ marketing graduates with irrelevant skills 6

Adland is full of oxygen thieves and it’s time to change for the better 18

What does the LinkedIn gender divide say about adland? 37

Our metrics are a mess: Why PR must rethink measurement 4