There’s a gap in the global podcast market, and it’s called Australia
Acast’s Henrik Isaksson discovers why Australia has the potential to becoming one of the world’s fastest growing podcast players.
There’s no doubt podcasting is in its ascendancy here in Australia, with an estimated 17% of the population having listened to a podcast in the last month. This is no surprise – Australia is steeped in a rich tradition of storytelling and a unique history which easily captivates both local and global audiences.
“Casefile” is a great example of an Australian podcast which has been a successful in other English speaking markets, and I think we will continue to see well told stories from Australia’s underbelly crossing over into the mainstream in 2018.
