Opinion

Why marketers are so obsessed with following fads 1

Brands must act fast to convert shoppable Instagram into sales

Beyond the buzz: Blockchain’s real world applications 7

Cambridge Analytica: Stop worrying, because you can’t escape being a pawn 21

The Makana Swim fiasco is a reminder to pay attention to your T&Cs

Adland needs to stop stereotyping generations 2

The digital standard is changing for the better elsewhere – when will it here?

Prepare for the agency bloodbath as digital advertising matures 5

No country for old men: Joining a digital agency at 60 15

Australian brands have gone political, but it’s time to step outside the ‘Zone of Acceptability’ 1

The curious case of the Stefanovic brothers and the non-existent Uber tapes 5

The Stefanovic story: Where are Uber and New Idea’s PR crises? 6

Why an influencer gets more likes than one of Australia’s top surfers 14

Influencers using fake followers to attract ad dollars may amount to fraud

‘Social is the next tobacco’ is an extreme line, but a fitting one 1

The Cambridge Analytica scandal: Proof advertising is a major menace to society

The definitive reason why definitive guides aren’t really definitive

What publishers should do when Nielsen misrepresents their industry 6

What is differential privacy and how can it protect consumer data? 1

What I learned in my first 100 days at Buzzfeed 8

It’s time for charities to stop being afraid of their marketing spend 5

What resigning from my comms job taught me about motherhood and being my own boss 21

How CMOs lost their mojo 2

In defence of online marketing – let’s not give up just yet

Content marketing is immune to digital advertising’s cold 6

Snapchat’s 120 engineer layoffs are a symptom of the platform’s wider issues

When ‘good things’ turn sour: Coles’ shift towards the community isn’t the problem 6

How to direct an ad featuring one car, one take and 4,000 litres of water 1

Advertisers should remember ordinary people don’t care about advertising 5

Voice assistants will have to build trust before we’re comfortable with them tracking us

Aussie marketers are falling behind their APAC counterparts in adopting new tech 2

The television sector has to combine and align – or lose the bigger battle 2

Make room in the c-suite for another CEO: the chief editorial officer 5

The hard graft of collaboration is worth the struggle

PR agencies, it’s time to end the charade of pre-supplied questions 4

Coles’ new strategy is going ‘Down Down’ the wrong path 13

The power of consumer habit: why businesses often struggle to expand overseas

Emotional AI provides a new hope for our messed up relationship with technology

The comms industry needs to start taking analytics training seriously 3

‘Down down’ and ‘cheap cheap’ are gone gone: why supermarkets are moving away from price 1

Jacinda Ardern is brand New Zealand’s breath of 100% Pure air 3

Passion and hard work are the only requirements to break into journalism

It’s bananas – Woolworths’ thoughtless PR debacle 27

Can we stop with the app updates please? 1

Mainstream news outlet readers are happier than their fake news reading counterparts 2

It’s time for Australia to finally join the mobile programmatic party

Orthodox thinking will be the death of agencies’ agency 5

Why our industry desperately needs an inclusion rider

Tech has a lot to learn from PR about attracting female talent 3

If someone fucked you, why would you trust them again after 30 seconds? 12

Killing unconscious bias is the only way to solve advertising’s gender problem 18

Airplanes and adtech: The simple lesson that aviation has for digital advertising 2

Justin Trudeau’s India debacle shows the pitfalls of ‘nation branding’ 1

Purpose is now a comms must-have, but it’s got to ring true to label 2

Advertisers should be poets, but they don’t know it 3

P&G and WPP: How the shit hit the fan in digital marketing 28

Working from home: is it (honestly) working? 11

First price is a terrible move for the programmatic industry 14

Calling your customer ‘babe’ is taking personalisation a step too far 7

#BoycottFedEx marks a shift from brand safety to human safety 2

It’s time to stop reanimating your zombie media campaign 4

The comms lessons to be learned from the media’s cycle of uprisings

Changing your logo for a week won’t convince customers you’re serious about purpose

Consumers can always smell greed and will punish you for it 3

Making the transition from CMO to CEO 1

What KFC taught us about crisis management 2

The Kylie Jenner fiasco is a reminder of Snapchat’s need to differentiate itself 2

When the media cover mass shootings, would depicting the carnage make a difference? 1

‘Head, heart and home’: Why direct consumer relationships are changing the marketing rules 2

Ad agencies and holding companies need a Plan B – so just what exactly is that? 3

Why CX is not the answer you’re looking for 10

How the fake marketers used virtue signals to establish credibility 4

Journalists need to diversify, but that doesn’t mean selling your soul 3

A public broadcaster that bows to political pressure isn’t doing its job 4

Stop shouting at your customers – they can hear you just fine 1

Client collaboration isn’t the creativity killer you think it is

George Christensen’s PR train wreck is proof the ‘local’ media bubble has burst 10

How to communicate when you’re banned from saying anything

Welcome to the new (old) moralism: how the media’s coverage of the Joyce affair harks back to the 1950s 5

It’s time to take the digital out of digital marketing 5

Myer once stood for the aspirational middle class, but now it’s lost sight of who its customers are 8

Using Tinder addiction to explain the millennial skills gap 12

Size doesn’t matter when it comes to agency clients 1

How a Grow Super email ruined Valentine’s Day 7

More traffic doesn’t necessarily mean higher ad revenue 1

If stakeholders think there’s a racism crisis, it’s already happened

We are not the enemy: An open letter to journalists from a PR professional 15

You can’t buy a Google, so can you even call it a brand? 22