Christian O’Connell uses wheelie bins for new campaign: ‘Kyle and Jackie O had used up all of the marketing budget’

Popular radio host Christian O’Connell has added fuel to the fire in the ongoing radio war with a new unique advertising strategy.

Melbournians have woken to find wheelie bins across the city plastered with advertisements promoting his GOLD FM breakfast show. 

Nicknamed Bin Boards, O’Connell conjured up the idea while putting his own bins out ready for collection. His reason? “Kyle and Jackie O had used up all of the marketing budget.”