Coca-Cola’s Coke Studio lands in Australia and New Zealand led by Tones And I
Coca-Cola is bringing its global music platform, Coke Studio, down under, and has announced the launch with a new campaign featuring Aussie and New Zealand artists Tones And I, Young Franco and CHAII.
The three artists created a unique music track and music video, and the Coke Studio, which is a digital-first platform, allows music fans to have an ‘access all areas’ pass to follow the creative journey.
Coke Studio. (L-R): CHAII, Tones And I, Young Franco
It is designed to showcase the ‘real magic’ that happens when music artists from different genres and backgrounds collaborate for the first time.
Since first launching in 2008, then launching globally in 2022, Coke Studio has designed a variety of collaborations across 53 markets.
“Coke Studio is a proven global platform that we are proud to bring to the ANZ market,” said Kate Miller, senior director of marketing at Coca-Cola South Pacific.
“We always look for ways to engage our consumers, and Coke Studio has done just that all over the world, bringing different fan communities together. Coke Studio brings new experiences to fans through the release of unique collisions and new music.”
Coke Studio Australia and New Zealand officially launched on Thursday at UNSW, where Tones And I delivered a surprise performance. Coca-Cola unveiled a special stage featuring a sculpture, where the ‘I’ became a stage where others performed. The event also featured a lineup of musical artists taking to the Coke Studio stage before Tones and I.
Tones and I performing
Coke Studio’s first ANZ collaboration between Tones And I, Young Franco and CHAII, will be performed live on stage in Sydney when it is complete, and will be available to stream on all streaming platforms. Coke Studio also invites fans to experience every moment by following the creative process.
“This collision between Tones And I, Young Franco and CHAII is just the first Coke Studio collaboration – we have lots more exciting things to come,” Miller continued.
“From giving emerging talent opportunities to collaborate with household names to mixing different genres together. We will also give fans behind the scenes content via our Coke Hub.”
More can be expected in Australia and New Zealand from Coke Studio, with this campaign described as being “just the start” of its presence down under.
The song will be available on Apple Music, Spotify and other streaming platforms in the coming months.
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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Coca Cola South Pacific
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So many countries have tried and failed miserably. The OG Coke Studio Pakistan is far far ahead of the rest of the world.
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