Commercial radio revenue spikes in Q4 2021 as lockdowns ease
Commercial radio advertising was up 10% in the December quarter, totalling $185.4 million, an increase from $168.5 million in the same period the year prior.
The figures are compiled by Milton Data and were released by the industry body, Commercial Radio Australia.
Melbourne continued to be the nation’s largest market by commercial investment, with revenue up 14% in year on year figures, totalling $58.9 million in the December quarter, as the state mostly emerged from lockdown restrictions.
Commercial radio revenue performed well in Q4
CRA CEO, Joan Warner said: “December quarter radio ad revenue results marked a positive finish to 2021. We’ve also seen 16.3% growth in total revenue this calendar year which is very good news.”
“Factors in this period such as more positive consumer sentiment, demand driven by the lifting of lockdown restrictions, opening of borders and the pre-Christmas advertiser rush attributed to the fourth quarter results.”
The Sydney market grew by 8.3%, totalling $55.1 million overall, while Perth grew by 12.3% to $25.1 million, Brisbane up 8.8% to $29.9 million and finally Adelaide was only up 1.4% overall to $16.3 million.
Across just December, the five markets recorded a rise in revenue of 9.2% compared to the same month in 2020, totalling $56 million, compared to $51.3 million the year prior.
“Melbourne stations performed strongly, generating $18.410 million in ad revenue for the month, up 15.3% compared to a year ago, Perth climbed 10.9% to $7.653 million, Brisbane was up 9.5% to $8.945 million and Sydney’s revenue was up 5.8% generating $16.152 million in revenue,” reported the industry body.
Got a tip?
Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.
Linkedin
Have your say