Dr Mumbo

Deja vu on the Sun-Herald

sun_herald_coverCurious goings-on with Sydney’s Sun-Herald today, Dr Mumbo notes.

The front page splash focused on the sex scandal at the Australian Defence Force Academy.

The story contained little that wasn’t in Saturday’s newspapers. And just for good measure, the page 1 story appears to be a five paragraph rewrite of a longer version of the story on page 5, complete with identical quotes.

It looked very much to Dr Mumbo like the sort of spoof front page a newspaper drops into the first edition to hide a blockbuster from its rivals which goes into subsequent editions.  

But across a string of newsagents in Bondi and the CBD, there’s no sign of a later edition with a decent splash.

Possible explanations: a) Technical gremlins; b) A story falling over at the last moment; c) Nobody brought in a decent exclusive, and they were desperate.

Insider tip-offs on what went wrong will of course be welcome…

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