DGM expands into Melbourne

DGM has expanded into Melbourne after picking up a number of retail clients.

The announcement:

Australia’s largest affiliate network, dgm counts more than 20 retailers who have established affiliate marketing programs in the past six months, leading to the appointment of 3 senior staff and a new Melbourne office.

John Matthews, dgm general manager, said the network was now delivering more than $10 million in ecommerce sales each month for its clients, and this figure is continuing to climb.

“Large retailers such as Big W, specialist online merchants including Kogan and THE ICONIC, and global giants Microsoft, Sony and Marks & Spencer are among more than 20 new clients to the dgm affiliate network,” Matthews said. “We are seeing the momentum build for affiliate marketing in Australia as local online retailers learn about the unique benefits of the channel while international retailers are looking to grow their incremental sales through our specialist retail publisher base.”

dgm, which is celebrating its 10th anniversary this month, has grown its talent in the channel, with three senior appointments. Peter Hammond joins from Shopping.com where he was head of operations and account management, to become dgm’s business development manager.

Alexandra Lochhead is joining from the client side, at a leading UK fashion retailer and Kertu Liina-Lehismae joins from Rakuten-Linkshare in the UK.

Lehismae will be the company’s first Melbourne employee and has been tasked with supporting the growth in new retailers to the affiliate channel in that market.

Despite the strong recent growth, “Australian retailers have some catching up to do compared to their US and European counterparts,” according to Matthews.

“In the US and UK, 100% of the country’s top 20 multi-channel retailers are operating an affiliate marketing program. Here in Australia only a handful of those businesses are using the channel at the moment. We are expecting much more growth in the next 12 months as more retailers and merchants embrace the cost per acquisition model that operates in the affiliate space.”

Matthews added that the Australian affiliate market, historically dominated by the big finance brands, is experiencing a structural shift. “Growth in online retail spend coupled with greater focus from big brands on how they are using the internet as a sales mechanism means we are seeing big retailers embrace the affiliate channel and we expect to see this growth continue for years to come.”

Source: dgm press release


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