Digital video arms race: why user generated content strategies will be a marketer’s saviour
Cross device access has made user generated content one of the fast-growing sectors available to marketers. James Towers takes us through sharable, profitable video options that won’t break the budget.
Video content is tipped to account for around 80% of all internet traffic by 2019 and according to Mark Zuckerberg 90% of Facebook’s content will be video by 2018. Marketers the world over let out a collective ‘oh dear’.
It’s tough work being a marketer today. It’s all data insights and platform nuances and far less media owner-funded junkets and long lunches.
Marketers today have the most rapidly evolving landscape of all time and often we feel we are just chasing audiences around trying to appear for a quick view here, or a engagement there on a myriad of platforms and channels.
We’re desperately seeking our audience’s undivided attention and it seems each day a new report comes out telling us that attention has shifted somewhere different.
Hi James,
Great article. We have helped brands create UGC on a platform that production and brands can use to deploy their audience anywhere a traditional film crew could be, and most often where they could not be.
We helped Tropicana create 13 polished pieces of branded content through our platform in an afternoon – here’s a brief recap (also filmed all on the platform) https://vimeo.com/219876625
If this interests you, feel free to reach out via any platform. If this is totally inappropriate, feel free to delete this comment 🙂
-T