Don’t Swiftly dismiss excessive fandom
Initiative young gun Kate O’Loughlin – strategy manager at Rufus – uses the launch of Taylor Swift’s new album to offer marketers some good outtakes.
Unless you live under a rock or completely disconnected from any source of entertainment news, you’ve probably seen or heard about the latest Taylor Swift album, Midnights.
If reading that first sentence made you eyeroll, yawn or worse audibly ‘psh’ then you are at risk of undercooking your marketing.
It’s easy to think that pop music is lame. Afterall, the genre has been largely advocated for by teenagers. From NSYNC to One Direction– most fan communities that surround pop sensations start between the ages of 13 and 16. Operative word being start.
