Drive.com.au launches first brand campaign in 8 years via Richards Rose
Drive.com.au has aligned itself with the electric-vehicle led future in its first brand campaign since launching in 2015.
Created by independent agency Richards Rose, the new campaign launches with the platform, “look forward to it”.
The new campaign takes a different approach to the launch campaign, which featured former ‘The Bachelor’ star Blake Garvey in a lighthearted gaff that referenced his infamously short-live decision on the final episode of his season.
Research conducted by Drive last year found 64% of Australians saw it as inevitable that electric cars would replace diesel and petrol vehicles, with the campaign depicting what living with an electric car at home might look like.
