Westfield to push earned media with PR specialist Amanda Galmes taking control at Sibling

November 18, 2016 11:04

WPP AUNZ has named PR specialist Amanda Galmes as the new head of bespoke Scentre Group agency Sibling, in a move that suggests the shopping centre giant will take an even greater focus on earned media and customer experience.

Fleur Marks moves into new WPP AUNZ role as Amanda Galmes takes the reigns at Sibling

The move coincides with Sibling MD Fleur Marks moving to a newly created network role as talent and wellbeing development director, with Galmes stepping into her role at Sibling immediately.

Galmes was co-founder and managing director of independent communications agency Fuel Communications and WPP AUNZ PR CEO Kieran Moore said that her mix of skills was perfectly suited to the needs of the retail specialist agency established 18 months ago to service Scentre.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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