Footy season doubles sports content consumption time in March: Ipsos

April 28, 2023 7:47

The opening rounds of the AFL and NRL footy season has doubled the time spent per person consuming online sports content from 35 minutes on average in February to 74 minutes in March, according to Ipsos iris data.

Ipsos iris found some 12.4 million people used a sports website or app in March, with the total audience growing 4.3 percent over February.

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Nico Arboleda

Nico Arboleda was a contract reporter at Mumbrella, covering adtech and martech. He left Mumbrella in June 2023.

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Footy season doubles sports content consumption time in March: Ipsos

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