Forbes Australia appoints News Corp talent to group sales director role

Forbes Australia has appointed a new group sales director, selecting Ben Pellow to take on the role, leading sales and partnerships as the media brand launches locally.

Pellow’s remit will see him focus on developing client and agency partnerships spanning Forbes Australia’s integrated portfolio of digital media, branded content, live and virtual events, social, video and print. He will report to Forbes Australia CEO, Anna Hannaford, who was appointed to head up the local launch last week.

Pellow also joins the publication’s local editor-in-chief, Sarah O’Carroll, appointed in February this year.

Hannaford said: “Ben will lead the Forbes Australia commercial publishing charter and we are delighted to have him onboard. His strategic and creative mindset will help top brands and agencies reach an unparalleled Forbes Australia audience.”

Pellow has a track record of driving change and growth at agencies, media outlets and tech companies, locally and overseas. After four years as News Corp’s group sales director, Pellow successfully managed News’ brand direct and luxury real estate divisions and has a history of building and cultivating top talent.

“I am excited to be taking on this new challenge with Forbes Australia. It’s a unique opportunity to reshape the conversation in Australia around business and entrepreneurship. Australians are looking for a business media platform that champions leadership, innovation and entrepreneurial capitalism. Forbes Australia is here to fill that gap.” said Pellow.

Pellow’s first hire, Emily Ewens, will be responsible for building strategic partnerships within the luxury goods, auto and finance verticals. Ewens previously spent five years as PR and communications director for CEO Magazine.

Recruitment to expand the commercial division is underway, with Forbes Australia on schedule to launch in Q3 of 2022.


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