Foxtel appoints Mindshare to handle above the line media buying for Kayo and Binge
Foxtel’s Streamotion, which encompasses streaming platform Binge and sports streaming service Kayo, has appointed Mindshare to handle its above the line media buying, Mumbrella can reveal.
The subscription TV business confirmed that it has recently “consolidat[ed] media planning and buying across the group”. The new appointment does not disrupt Binge’s relationships with The Hallway, its creative agency, and Thinkerbell, which handles its PR.
The spokesperson added that both Kayo and Binge will continue to trade all digital media in-house.
