From architecture to marketing: Was it worth it?
The Brand Agency’s strategy director, Daniella Chadinha, reflects on her unconventional path into marketing. Did you know people change careers between three and seven times in their life?
Well, I fit right into that stat. A few years ago, I made a big and terrifying shift from the world of architecture to marketing – with some unexpected career twists and turns along the way. When you hear about career transitions, the narrative often highlights the glamorous destination while skimming over the challenging and unpredictable path to get there. For those intrigued, here’s some insight into my journey.
At 17, we’re faced with the daunting question of what we want to do for the ‘rest of our lives’. It’s an age where many of us are still discovering who we are and what we’re interested in. Here lies the #1 problem: too often, young people are pressured to choose once and choose right, making big investments in their education before they can even order a cocktail or vote. Crazy!!
All I knew at this age is I had an undeniable desire to create but…as a natural overthinker with a ‘type A’ personality, I yearned for structure and precision. In my mind, that combination led me down a career path of architecture. Out of the thousands of career choices that exist, it was a no-brainer. Right? Wrong.
