‘Get-rich-quick agency trading desks are damaging client trust in automated trading’

L-r: McCabe, Deng, Smith, Liau

L-r: McCabe, Deng, Smith, Liau

Agency trading desks focused on short term gain to get rich quick are damaging the trust clients have in the programming trading space, according to Radium One’s APAC managing director Kerry McCabe.

Speaking on the issue of trust and transparency in media trading at Mumbrella360 yesterday McCabe said: “Some trading desks are pursuing short-term gain, which is degrading trust in the sector among clients.

“These players are not taking the longer term approach and saying, let’s do the right thing and trade in a transparent way.”

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.