Google can teach us about harnessing the power of owned media
Google’s use of its owned media channels sets the bar for brands looking to utilise their own assets. General manager and media director for Spinach, Ben Willee, explains.
Imagine for a second your brand is Google. Your owned media assets including YouTube and Google Search attract almost 20 million Aussies, according to Nielsen, as they watch hours of user-generated video content and conduct more searches than you can poke a stick at.
You’re sitting on a golden goose in terms of owned media.
So how would you harness that if, say, you had a bone to pick with the Australian Government?
