Brands must act now: the clock is ticking
The desire to to the right thing and the cost of doing the wrong is something to set your watch to in 2021, argues Thinkerbell and Decade of Action (DOA) founder Adam Ferrier.
Late last week the doomsday spruikers said we’re still stuck at 100 seconds to midnight. For those of you unfamiliar with this group of nay-sayers, it’s a bunch of Nobel laureates and other smart people called ‘Bulletin of The Atomic Scientists’.
Ever since 1947, when the clock was set at seven minutes to midnight, as a dark global metaphor, they’ve been predicting how long the world can survive against man-made global calamity. Each year the scientists get together and re-set the clock depending on what’s happened during the previous year. It’s big news around the world as it’s such a stark reminder as to how much trouble we are in (although in Australia the only people who seem to report on it are the ABC!).
