Google unveils new AI-powered tools for advertisers

June 5, 2024 9:13

Google has revealed its latest advancements in AI across its ad products, including new creative asset generation controls, immersive ads experiences, visual storytelling features and improved measurement controls.

Unveiled at its Google Marketing Live event in Sydney on Tuesday, the tech giant emphasised how AI technologies can help drive growth for advertisers and brands.

“We see a future where AI will supercharge the entire advertising lifecycle, from assembling your creative, to running your media, to measuring results,” Mel Silva, managing director of Google Australia, said.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.