Gumtree appoints Tongue to social media roster
Classified ads site Gumtree has appointed its first social agency, hiring Tongue after a six-way competitive pitch, Mumbrella can reveal.
The move by the eBay-owned site underpins a strategic move to grow its use of social media. Previously Gumtree handled its social media inhouse.
Niki Hennessy, Gumtree’s marketing and PR manager, said in an announcement: “Tongue demonstrated serious passion for our brand and presented work that was aligned with our business goals. We need to ensure our online consumer experience is complemented by a long term social strategy and great campaign work. Tongue is a great fit with the Gumtree team and the right partner to deliver this work with us.”
Tongue will be responsible for all social duties including -strategy, creative, media and community management.
Jonathan Pease, executive ideas director and managing partner at Tongue said: “Gumtree has a very interesting business model that’s naturally built for social. Gumtree is a much loved brand that everyone at Tongue wants to work on.”
The appointment is effective immediately and will not affect other agencies on the Gumtree roster.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
Linkedin
Congrats guys.
User ID not verified.