HCF lights up SCG with activation linking fans’ heartbeats with overall health
HCF in partnership The Sydney Swans lit up the Sydney Cricket Ground last Friday night as part of an interactive health activation that unites fans’ passion for sport with health.
‘The Heart of the Swans’ initiative, supported by branded content series HCF Health Choices, saw 5000 heart monitoring wristbands handed out to the Swans fans at the team’s home stadium.
The activation, developed by Bastion EBA, Match Media and We Buchan, compiled data from the wristbands onto a server that created a unified heart beat on the stadium’s big screen at key moments of the match.
The wristbands lit up to the rhythm of fans’ heart rates, showing the physical enthusiasm and passion of the crowd through the visual display of their heartbeats.
The 5000 heart monitors were disposable – bit of an environmental disaster there HCF. What about the health of the planet?
Thanks for the article. I wondered what that was on the scoreboard. Had no idea it was some sort of branded activation.
Really great idea – and no doubt will get even Swans supporters thinking about health