Dr Mumbo

How many slogans does brand Australia need?

If today’s report in the Herald is to be believed Australia will get another new slogan under the federal government’s $20m branding building trade initiative.  

To be unveiled by the trade minster Simon Crean later this month, the strapline is expected to be “Australia Unlimited”.

Now, this is not to be mistaken with Tourism Australia’s new slogan and campaign “There’s Nothing Like Australia” which will also be pushed out internationally.

Apparently, Austrade – the government’s trade and investment development agency – rejected the suggestion that it take up the TA slogan, despite the fact the tourism body’s marketing director Nick Baker sat on the Austrade selection panel.

Dr Mumbo wonders just how many positioning lines Australia actually needs?

And does anyone else have any other slogans to throw in the mix?



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