HypeAuditor reveals partnership disclosure still low among Instagram influencers

Zanda Wilson

May 11, 2021 11:26

A significant portion of Instagram influencers are still failing to disclose sponsored and partnership posts with brands, according to AI analytics platform HypeAuditor.

That’s despite the Australian Association of National Advertisers (AANA)’s latest code of ethics update in February requiring influencers to clearly disclose partnerships with #ad or #sponsored, or other clear markers.

HypeAuditor conducted an analysis of posts by Australian Instagram influencers that had brand mentions between March and April of 2021, and found that from 2,548 posts with brand mentions, 1,366 used #ad or #sponsored hashtags.

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Zanda Wilson

Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.

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