IAB reappoints Gai Le Roy as research director

October 17, 2016 12:01

IAB Australia has gone back to the future with former research director Gai Le Roy returning to the role at a time when digital measurement is coming under increased scrutiny – with Le Roy pledging that daily digital ratings would an immediate priority.

Gai Le Roy returning to IAB Australia

Le Roy’s return to the IAB comes less than two years after she stepped down from the role and just months after the organisation appointed a new CEO in the wake of a management change.

Le Roy was instrumental in running the IAB’s online measurement tender in 2014 and helping develop the industry’s push into online audio measurement with Spotify and Pandora.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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2 COMMENTS

Paul Fisher 17 Oct 16

Great for Gai, great for the industry, and not just the digital industry.
Having worked with Gai at ninemsn and the IAB over the past 15+ years, few other than Gai have the technical skills or the leadership skills to tackle this increasingly complex and essential challenge.

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Graham Webster 17 Oct 16

A very wise appointment.