In defence of entering awards
With a slew of agencies swearing off awards, King Kong’s Sabri Suby makes the case for why his agency will continue to apply – despite the dramas.
I suspect, dear reader, that you don’t need to be reminded of the scandals that have plagued industry awards in recent times. So I won’t.
What I will do, however, is take the stance that awards are not only still relevant, but that they should remain a source of pride for those who win; that they are a validation of outstanding work and the impact on a business and the industry as a whole greatly outweigh the current avalanche of (justified) cynicism and hostility.
So, you’ve won a few non industry awards based on “growth” (hint anyone can manage 5000% growth when the starting number is $10 revenue) and now you want people to know who you are so you wrote an article about yourself while pretending it was about the topic of awards… You should start pitching your Content Marketing credentials becuase you are a genius at it…
Winners are grinners 😉