Indie Pearman Media partners with PR agency Anne Wild & Associates

PR and communications agency Anne Wild & Associates (AWA) has partnered with independent media agency Pearman Media to offer clients a fully-integrated suite of paid and earned media services.

The two companies have been sharing an office space in Sydney since September last year and have since worked on several clients together.

Dominic Pearman and Anne Wild

Staff will be exchanged between the two agencies and up-skilled in a series of training programs. Subsequently, team members will gain an understanding of all aspects of the core business services.

Anne Wild, managing director of AWA, said the partnership comes in response to increased client demand for strategically aligned PR, strategy, media planning and buying services.

“The Australian media space has gone through a period of significant change, and many of our clients are increasingly looking for integrated solutions that can both streamline account management processes as well as elevate the outcomes of their combined PR and media campaigns,” she said.

“Clients from across AWA’s two business units – travel and lifestyle, and business and innovation – are already benefiting from the new partnership and we look forward to working more closely with the Pearman team on clients seeking integrated services all under one roof.”

The partnership will enable clients to pair PR services with services such as media relations, crisis management, commercial sponsorships, strategic media planning, purchase and management, SEM and SEO.

Pearman Media managing director, Dominic Pearman, added: “We’ve been working with the AWA team for some time on some highly successful client projects, and we’ve already seen the significant benefits resulting from the combined services, from campaign strategy through to creative execution. We are seeing real growth in demand for an integrated offering and we are excited about further developing our enhanced service offering to new and existing clients.”

Pearman added media analyst Steve Allen, as director of strategy and research in late 2020.


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