Indigenous basketball scores Coles, Spalding and Under Armour sponsorship

The Indigenous Basketball Australia (IBA) has secured sponsor partnerships with global sport brand Under Armour, basketball equipment supplier Spalding, Coles and specialty brands, Ref Warehouse and Archer Officials.

NBA Champion, three-time Olympian and proud Aboriginal and Torres Strait Islander Australian Patty Mills has partnered with the NBA to create an IBA league, through its Jr. NBA program, to deliver the first of its kind program and competition in Australian sporting history.

As part of the deal, the NBA will hold a basketball camp led by international NBA coaches at the National Indigenous Basketball Tournament (NIBT) on the Gold Coast from 11-13 April.

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