Infinite Dial study shows radio remains the most used audio platform, despite the pressure from podcasting

While both the awareness and listenership of podcasts has risen in Australia over the last 12 months, radio has retained the crown as the most used audio platform, according to the third Infinite Dial Australia study, commissioned by Commercial Radio Australia, Southern Cross Austereo subsidiary PodcastOne, and Triton Digital.

The study of audio and digital media behaviour, released by Edison Research and presented at Mumbrella Audioland by president Larry Rosin, found that 83% of Australians are now aware of podcasts. That’s a 5% increase from 2018 when 78% were.