Ingenia Holiday Parks appoints new PR agency partner
Ingenia Holiday Parks has appointed a new PR agency partner in Thrive PR + Communications.
Taking to LinkedIn on Tuesday evening to announce the win, Thrive said: “We’re currently OOO, glamping in Byron Bay, the Ingenia Holiday Parks way.
“In news we can all get around, Thrive has welcomed Australia’s top holiday park experience for families, couples and pets, Ingenia Holiday Parks to its growing travel and destination portfolio.
“Let the adventure begin,” the post read.
Executive director at Thrive, Snezna Kerekovic, told Mumbrella: “We are delighted to be partnering with Ingenia Holiday Parks as their PR agency of choice and look forward to creating some exciting campaigns together as more and more travellers look for unique and affordable local holiday experiences.”
Ingenia’s head of marketing, holidays, Karla Judge, added: “With so many exciting stories to share with the Aussie public, the Ingenia Holiday Parks team is incredibly excited to be partnering with Thrive and looks forward to seeing their brand grow as a result of new and unique PR activity.”
Earlier this week, Thrive welcomed News Corp’s former national PR and talent relations manager, Liliana Molina, as its new Queensland business director.
“Lil’s extensive and deep-rooted experience in the Queensland market and her network and experience in sport, align with the strategic vision for Thrive Queensland and our ambitious growth goals,” Kerekovic commented.
It also recently appointed a new Melbourne lead, and made several senior promotions.
Ingenia Holiday Parks joins the agency’s growing client roster, alongside Temple & Webster, Australian Food & Grocery Council, MG, Harley Davidson, and more.
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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