JCDecaux and Southern Cross Station sign exclusive advertising rights contract

June 18, 2024 12:02

JCDecaux, has won the exclusive advertising rights for Southern Cross Station in Melbourne, following a competitive tender process.

Having been supplying the station with advertising solutions since 2007, JCDecaux and Southern Cross Station’s new contract will see the media owner fully digitise the transport hub’s ad assets.

Not only will this include the installation of two additional digital, full-motion large format screens (with one of them boasting a size of 9m x 5m), but it will also see the station’s small format screens replaced with digital displays.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.