Jeanswest launches iPad app

Jeanswest has launched an app for the iPad to boost footfall into its stores. The app, called iDenim Match, was created by Omnicom retail agency DDB Shop.

The announcement:

At a time when digital is increasingly competing with the physical shopping experience, retailers are having to take innovative approaches to engage with consumers and secure foot-traffic from both existing and new shoppers.

One of the first Australian companies to successfully embrace the emergence of digital and use it to the advantage of attracting in-store traffic is Jeanswest which, with the recent introduction of their iPad App, ‘iDenim Match’, proves that the two aren’t mutually exclusive.