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Campaign Manager | $70K – $100K Annual Salary

Rapidly growing online start up in the travel industry which has experienced huge success are now expanding their business to Australia.

Having pulled in a huge amount of capital to fuel their expansion and growth globally, they are now seeking a Campaign Manager to help them grow the marketing function for Australia.

Reporting to the Senior Marketing Manager, this newly created role will:

• Plan, execute and deliver branded campaigns over a variety of traditional and new channels, across both offline and online mediums
• Think creatively: identify with their target market in ANZ and how to reach them in the most engaging, cost-efficient way
• Analyse pros and cons of channel mix – including ATL (print, sponsorships) as well as on-the ground activities (events, booths) and complementary digitals (content marketing, socials)
• Be KPI focused: use multiple metrics to assess the real value of campaigns (e.g. traffic uplift, direct response, registrations, returning users, life-time-value)
• Use customer insights and seasonal patterns from internal data sources and external tools (i.e. Google Trends, industry reports and statistics)
• Manage campaigns internally and identify the need to contract with agencies for larger scale activities and coordinate the process, from brief to execution
• Collaborate with co-workers globally to ensure the local approach aligns with the overarching global branding strategy
• Monitor trends and stay up-to-date on the latest marketing techniques and practices
A passionate and creative marketer with an entrepreneurial mindset, you will have:

• Tertiary qualifications in Business / Commerce with a major in Marketing
• Minimum of 2 years marketing experience in a similar role – agency experience is beneficial
• Strong communication and teamwork skills to collaborate with co-workers and externals
• A jack of all trades – open to trialling traditional and new marketing opportunities
• Willingness to test, test, test and be very hands on
• Flexibility and adaptability – things are fresh, so you can expect some teething time in the beginning
• Have an eye on the big picture at all times; growth and building brand awareness is a major focus point
• A start-up attitude – highly collaborative with an entrepreneurial, roll-up-your sleeves attitude
• Ability to work independently when required
• Previous experience working in the online travel / eCommerce industry will be highly regarded

This is a unique opportunity to join a very new and exciting team who are building from inception where you can make a real impact and make this role your own!

Passionate about working in a global start-up, this is a fantastic opportunity for a self-motivated and creative marketer with a passion for the customer to join a dynamic, innovative startup!

Sydney CBD 2000

S2M

Interested?

For further information, please contact Holly Ash at S2M on 02 8396 6800. Alternatively, forward your application to Holly directly by emailing digitalintern@s2m.com.au

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