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Digital Campaign Manager – B2B Data & Technology Company

About the company

A dynamic Australian founded Data and Technology firm, that has delivered seamless products and connected services that enhance mobility solutions to a range of partners in the Automotive, Government and Transport sectors across Australia, North America and Europe. This is a fantastic opportunity to drive digital marketing initiatives for a fast-growing technology company.

About the role

The Digital Campaign Manager will be responsible for implementing and managing campaigns across all digital channels including Email, PPC, SEO, Paid Social, Display and more.
The core focus of this position is to deliver, monitor and optimise successful digital campaigns, and to make sound decisions that enable the company to achieve its business objectives related to sales and marketing. You will:

# Assist in defining and delivering the optimal acquisition and on-boarding customer experience
# Assist in defining the target and data requirements to support campaign delivery
# Execute all digital marketing campaigns on behalf of the business across a range of channels including PPC, email automation, social media and more
# Regularly analyse performance and execute on strategic optimisations across all digital channels
# Help to define the most cost-effective communication approach to achieve business objectives
# Report on campaign performance and present strategic recommendations back to the business

Skills and Experience
The ideal candidate will have at least 3 – 5 years’ experience managing end to end digital marketing campaigns that increase conversion, ideally within B2B marketing.

You are a dynamic digital marketer/communicator with hands-on experience of SEO, AdWords (PPC), Email, Social and other related digital marketing functions.

Experience in developing campaign materials to deliver customer journey campaigns such as PPC ad copy and lead nurture emails; coupled with post campaign reporting is highly desirable, as is experience in using marketing automation software.

Melbourne 3000

Slade Group

Interested?

Please send your CV to Franco Costa at Slade Group – Executive Recruitment
fcosta@sladegroup.com.au

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