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Digital Marketing Executive

Two Giraffes is revolutionising creative video production and animation by uniting marketing strategy, creative direction and video production, all wrapped up in passion to make video campaigns that kick some serious ass. It’s more than storytelling – it’s about crafting brand-defining narratives that leave discerning impressions. We work with global brands, household names, and national institutions.

Why we have this role at Two Giraffes
Like any baby giraffe, we’re growing rapidly as our creative projects are blowing up digitally and on screen. We’ve got a fantastic brand and an excellent portfolio, and our approach to collaboration is the secret sauce that made it all happen. This isn’t a pure Digital Marketing role because none of our positions are boxed in. We’re looking for someone with a passion for everything that they do; someone who wants the freedom to utilise that passion both to help us improve our digital footprint, as well as contribute to the Two Giraffes brand. Excuse the cliché – but this is truly a role where no two days will ever be the same. Even though you will be the only full time, in house marketing executive, you are not alone and have a wealth of support around you. You will be supported and/or coached when requested by our talented remote, Freelance Marketing Strategist and by two very Senior Digital Marketing Directors whom we partner with. These three amazing women have already assisted by paving the way with a 45-page Digital Marketing Strategy, Branding Guidelines and Marketing Budget.

This role will be yours, and the responsibility and growth potential are in your hands. Still, at the same time, you have the support and opportunity to call upon our strategic Marketing partners whenever you require collaboration. We also work with a range of other marketing partners, such as SEO Agency, Website Agency, Content Writing Agency and more – so it is not all on your shoulders. And don’t forget, you are working for a video agency – so you will have oodles of content and creative expertise at your fingertips for your campaigns, a marketer’s dream!

Key responsibilities:
Managing pre-made marketing budget
Website: Keep website up to date with our most current video work, blogs etc and make sure all plugins are active and working – so experience with a CMS is essential
Agency management – Responsible for consolidating reports from all outsourced agencies (SEO Agency, Paid Media Agency, Written Content Agency & Qualified Lead Generation Agency), and in-house reports to identify marketing campaign performance
Developing & managing the Overarching Marketing Content Calendar & working with contributing parties to sign off on & collate all required content each month
Organic Social Media posting, growth, community management
Managing YouTube, Vimeo account with the latest videos, case studies etc.
Managing Google My Business
Direct Outreach (Club of United Business App + LinkedIn) for Founder & Business
Free Digital PR management: identify opportunities for PR, speaking opportunities online and in person for Creative Director
Email marketing & marketing automation (the latter for lead nurture campaigns when you decide to run these campaigns in the future)
CRM management – Hubspot
Market research & intelligence – keeping track of video marketing trends as these are insights that can power customer proposals
Working with creative director, production strategist and sales coordinator to strategise best customer personas and strategy to reach them and turn them into qualified leads
Collaborating with Remote, Contract Marketing Strategist and Ask Marketing Digital Marketing Directors for overall, high-end strategy for Two Giraffes and their client

Ideal background…
Minimum 3-5 years experience working in a similar role or in an agency with relevant tertiary qualifications.
Passionate about video content and creative being key to good marketing campaigns
Knowledge of email marketing platforms and CRM Hubspot
Experience in website maintenance and use of CMS (WordPress etc)
Canva Experience or something similar
Hubspot Experience
You will have experience working with multiple brands at once, either within a parent brand (responsible for several brands within) or within an agency working with numerous clients at a time
You are highly motivated with a positive attitude
Experience with working to brand guidelines to maintaining a clear and consistent brand voice
Hands-on digital media experience in platforms such as Facebook, Instagram and LinkedIn
Exceptional time management and organisational skills in a deadline-oriented environment.
Analytics platform experience (Google Analytics etc)

The cherry on top but not required…
Excellent copywriting skills
Creative ideation for online and social marketing campaigns
Experience in Adobe Creative Suite, InDesign
Hands-on digital media experience in Google AdWords, Display
Experience in video creation

Why it’s worth sticking your neck out for Two Giraffes
Infinite Possibilities: Why settle for less than the ability to make your job an extension of what you’re good at? You’ll be given an opportunity to collaborate in ways you’d never see in a larger business, and when the company grows too big to do that anymore, you’ll be the one that got in on the ground floor. We have doubled in size year on year, get amongst it!
Genuine Empathy: We’re real with you and want you to be happy. You’re working in a small collaborative team where we all truly care about each other. Where a morning meeting is more of a good morning-hello and personal check-in. We love balance, keeping mental health healthy and our team flourishing in their hobbies or kicking personal goals.
Real Recognition: You’ll never feel like a cog in the machine at Two Giraffes, We appreciate the work that you do, and we recognise when someone’s doing an amazing job because the work you do here has a very real impact on our success
Fun Work Environment: You will find different music playing every day based on who wants to be DJ. Everyone asks others if they want a coffee when getting one for themselves— random mid-day dancing. The company’s dog Winston runs up and down the halls looking for pats. Our Production Assistant is skipping everywhere she goes. Our Creative Director sits in every position and place other than a chair. Our Head of Production is writing on every wall imaginable. Our DOP laughing away with our Producer & Production Strategist over lunch on the balcony. We are a really supportive, sometimes weird, but always collaborative and ready to give a helping hand type of team.

Does this sound like the right opportunity for you? Apply by emailing Cover Letter and CV to apply@twogiraffes.com.au

NORTH SYDNEY 2060

Two Giraffes Creative Agency

Interested?

Apply by emailing Cover Letter and CV to apply@twogiraffes.com.au

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