< Back

Head of Programming – Red Bull

As our Head of Programming, you will develop integrated strategies that drive engagement and advocacy for content created by the Red Bull Media Network which in turn grows our audiences. You will develop and manage a broad strategy to innovate and set world-class standards for audience programming and content marketing. As a leader you will collaborate closely with the content, brand and communication teams to ensure that audience focused content plans are effectively integrated into marketing and paid media efforts, as well as grow and leverage potential earned and owned media opportunities. You will lead the programming of Owned and Managed 3rd party channels, as well as Community Management and partner with key social media platforms such as Facebook, YouTube, Instagram, Snapchat and Twitter, as well as seek out, develop & manage new and emerging platforms and partners that can help Red Bull grow local audience.

Knowledge, skills and experience

You’ll be passionate about inspiring your team of marketing specialists, driving high performance, innovative & creative thinking that stays at the forefront of the media industry and trends of our consumers in Australia. It goes without saying that you’ll demonstrate extensive leadership experience in digital programming of channels/platforms and success in meeting audience/traffic goals within a media and partnership driven environment and you’ll bring your expert industry knowledge that spans across social, web and emerging digital.

You will own the development of a strategic content plan and its associated budget across campaigns and channels with overall responsibility for the control of the assigned budget including forecasting, reporting, budgeting on a monthly basis.

Ultimately you will bring a wealth of industry knowledge across social, web and emerging digital channels, with the ability to put strategy into action and engage others in a meaningful way, by bringing stories to life and influencing both peers and senior leaders.

Sydney 2015

Red Bull


Interested? Please apply at: https://jobs.redbull.com/au/en/sydney-head-of-programming-113482-040960


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.